In this session...
JIAA recognizes the importance of shifting currency from served impressions to viewable impressions. We aspire to have the highest possible level of viewability, and to be able to prove its value through the best possible measurement tools. Once these tools are effectively developed, they can be used to compare the value of media outlets.
This seminar will discuss the current landscape for measuring viewability and its value, and will also dive into the future possibilities for brand marketers' ad effectiveness.
