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In this session...

The most advanced mobile communication of young Japanese people: Mainstream is changing to Visual impression and Video.Unique communication tools (ex. emoji / sticker) that can easily express emotions have been used in Japan for a long time. In recent years, new styles of expressing yourself (through images and videos) are very quickly spreading amongst younger Japanese people by advanced mobile capability.
This session introduces the most advanced mobile communication trends in Japan through the result of unique and ori

Presented with


Speakers

Akira Miwa Director Dentsu Innovation Institute (Dentsu) Media Innovation Research Department
Kaoru Kato Executive Manager, Media Business Research Department Institute of Media Environment (Hakuhodo DY media partners)
Mariko Shitara Associate Chief Researcher Dentsu Innovation Institute (Dentsu) Media Innovation Research Department
Masataka Yoshikawa General Manager Institute of Media Environment (Hakuhodo DY media partners)
Ritsuya Oku Chief Executive Director Dentsu Innovation Institute (Dentsu)

Event Details

Event Type Seminar