As optimized advertisement has become a mainstream, the length of period to be able to use the same creative has become shorter and shorter, and that makes optimized advertisement always requiring new creative. However, the optimization of operational process involving human to continuously improve creative had never been realized though technologies have advance.

Kaizen Platform has courageously engaged in this issue to improve websites' UI on a continuous basis by organizing a network of over 3,600 optimizers (as of View More

April 2016) who are experts of UI improvement to provide improved designs of web pages' of its customers and it has brought over USD 200 million revenue improvement to its customers within three years since its establishment.

In this session, the speakers including Kenji Sudo, CEO of Kaizen Platform, Inc. and Mr.Murayama from Dentsu will reveal how Kaizen Platform improves advertisement utilizing its network, knowhow and technologies with demonstration. View Less