While optimized advertisement has become a mainstream in the internet advertisement market, various types of tools and solutions including "distribution optimization" using ad-technologies and "placement optimization" using social media advertisement and native ads have been developed. However, many of advertisers and agencies are still struggling to reduce costs and amount of bothersome tasks.
Why is the situation still being that way? There are actually some big misunderstandings in the concept of existing optimizations View More

that no one has ever mentioned.

In this session, Kenji Sudo will reveal those big misunderstandings from both business management and day-to-day digital ad operational level points of view and share concrete solutions.

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