The way consumers share content is evolving so fast that brands can barely keep up. Be among the first to hear the findings of new research insights on consumer sharing on mobile across APAC.

Though brands have become obsessed with public social networks, this research challenges this strategy, and suggests that the majority of consumer sharing is actually happening via 'dark social' channels (email, text and instant messaging services).

These latest findings will challenge brands, creatives, social specialists and media buyers to take a much broader and more ROI focused approach to how they leverage the sharing economy and connecting their owned and earned investments with paid media effectiveness.