In this session...
The media environment is rapidly changing everyday and it is becoming the norm to get information across multi-screens including tv, computers and smartphones which greatly impacts the data that needs to be created for marketing purposes. As advanced marketing needs such as cross device, integration of mass media and digital media and real time arise, it is unclear if advertisements have been utilizing this at the fullest and being as effective as it can be. In this session, we will go over the challenges of integrated marketing and its future development.
