Tracks Venues

In this session...

TV has evolved significantly in the past decade, and data is now at the forefront of all media decisions. We are not just talking about building a total screens approach, but it’s actually coming to life across most agencies and clients.

We will talk through the use of data signals to help plan effectively for TV, taking the insight to drive activation efficiency and measuring success to develop deeper insights.

What You'll Learn from This Session...

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Presented with


Moe Chughtai Global Head of Advanced TV MiQ
Belinda Cooper Solutions Consultant MiQ

Event Details

Event Type Session