Tracks Venues

In this session...

Shifts in consumer habits, an evolving identity landscape and the lack of transparency caused by walled gardens are driving advertisers to rethink how they approach digital marketing. Most recently, changes in the retail space globally and in Australia are redefining data-driven advertising.

Importantly, retail data is helping brands to close the loop between advertising and both in-store and online action — what many consider the Holy Grail of marketing.

Aside from dispelling retail data’s biggest myths, industry leaders will discuss how it is taking on the walled gardens to solve some of the issues that have existed within the advertising ecosystem for far too long. View Less

What You'll Learn from This Session...

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Presented with


Joanna Georges Data and Partnerships Director The Trade Desk
Natalie Minter Product Manager – Agencies & Brands Flybuys

Event Details

Event Type Session

Track  AdTech and Insight