Richard's 20-year career spans financial, FMCG, lifestyle, luxury, and travel and tourism brands. He has spent the last 15 years based in Asia working on local, regional and global strategic initiatives across the US, European, Middle Eastern and Asian markets, for brands including GE, HP, Volkswagen and Kleenex.
Having previously worked with DDB, Bates/XM and M&C Saatchi, Richard joined McCann Worldgroup as Regional Strategy Director, APAC in 2012. He has won a host of accolades including Effie Awards, Cannes and Spikes.
Richard McCabe Job Title Regional Strategy Director, APAC Company MCCANN WORLDGROUP
