John Matthews

John has worked in the Digital Marketing industry since 1999 across the UK, Australia and Singapore. He is currently Director of Customer Acquisition at Kayo Sports, based in Sydney. Kayo is the new sports streaming service in Australia, launched in November 2018. In his current role, John oversees all customer acquisition, including Digital Media, Partnerships and Distribution, combining two of his passions, sport and marketing. Prior to Kayo, John most recently had a three-year spell in Singapore, where he was Group Head of Performance and Media at APD. In this role he was tasked with building out APD’s Digital Marketing capability across Australia, New Zealand and South East Asia. Before moving to Singapore, John spent 12 years in Australia building one of the country’s most successful independent Performance Marketing agencies, dgm, with a team of 70 working across SEO, Programmatic, Paid Social, PPC, Affiliate Marketing, Lead Generation and Data & Analytics.