Asher Rapkin

Asher Rapkin is Facebook’s Director, Global Business Marketing – Messenger and Emerging Platforms. Asher and his team look after global business to business marketing for Messenger as well as Facebook’s emerging platforms: SparkAR, Augmented Reality and Virtual Reality. Prior to taking on this role, Asher was the Product Marketing Communications Lead for Platforms and SMB on Facebook's Global Business Marketing team. Before coming to Facebook, Asher was the Global Head of Channel Marketing for iAd, a division of Apple, where he oversaw the verbal and visual articulation of the brand and managed the platform's PR, events, and thought leadership work. Before shifting into tech, Asher spent eight years in television, working in Integrated Marketing for Current TV, NBCUniversal and MTV. Asher holds a BA from Oberlin College in Theater and lives with his family in Ventura, CA.