Brent Smart

Brent Smart is Chief Marketing Officer of IAG, Australia’s largest insurance company with leading brands including NRMA, CGU and SGIO. Brent leads group-wide marketing efforts, from brand strategy to creative execution.

Previously Brent spent 20 years in the advertising business. He was CEO of Saatchi & Saatchi New York working on iconic American brands like Cheerios, Tide and Walmart. He spent 7 years with BBDO, leading their San Francisco office and before that Colenso BBDO which was recognised as Agency of the Decade in New Zealand. Brent has led a body of highly awarded creative work, recognized with over 25 Cannes Lions and over 40 Effies.

Originally from Melbourne which explains his love of footy, this time around Brent had to live near a beach after 6 years in New York, calling Bondi home with his wife and 3 sons who have weird accents.