In this session...
The days of planning media channels in isolation are well and truly behind us. TV is doing its bit to help through Virtual Australia, which will revolutionise planning and measurement of television – everywhere and any time because it allows brands to see their audiences at both ends of the funnel across time and screens.
What You'll Learn from This Session...
- The key to cross platform media planning
- An understanding of VOZ, OzTAM’s forthcoming measurement platform, and the benefits it brings
- The benefits of having a system that combines TV viewing across all screens
