In this session...
At a time when so many other advertising mediums have been experiencing fragmentation and audience loss OOH has seen steady growth.
In this session Areef will discuss the key factors affecting that growth and whether it is sustainable. We will also look at what's available to clients to take advantage of the mediums growing capabilities.
What You'll Learn from This Session...
- What have been the main contributing factors affecting the growth of OOH
- What does the industry need to do to sustain that growth
- How can clients leverage this to get the best from their ooh campaigns
