In this session...
At Cannes 2018, Keith Weed, the world’s most influential marketer, cast doubt over the industry when he called for urgent action against Influencer fraud.
So why then has the former Unilever CMO suddenly risked his reputation to invest in an Influencer Marketing platform?
Join TRIBE Founder Jules Lund, and a global marketer for a dynamic, yet thought-provoking look at the recent breakthroughs of this nascent industry.
What You'll Learn from This Session...
- Why Instagram is now banking on influencers to solve their client’s content crisis.
- The explosive opportunity e-commerce brands just recognized.
- How to cultivate armies of brand fans to become your low-cost creative department.
