In this session...
Today’s marketers are being presented with a difficult challenge: how to deliver personalised, data-driven campaigns while respecting users’ privacy. In this session, top Australian brands will share how they are navigating the journey towards digital marketing maturity in a privacy-first world. Hear how focusing on technology, data and organisational change can responsibly deliver effective relevant, and meaningful marketing and build user trust.
What You'll Learn from This Session...
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