In this session...
Disruptive ecommerce brands such as hipages achieve strong growth using paid search to catch the jobs as they fall. But when hipages wanted to make sure their growth would be built to last, they realised they needed long and short-term brand strength, so they turned to TV. Could trusty TV be the solution for this new age business? hipages asked KPMG to run econometric modelling to find out.
What You'll Learn from This Session...
- How to achieve long and short term impact from your marketing campaigns
- The importance of reach, impact and getting noticed
- How digital businesses are using TV to drive results
