In this session...
Trust between consumers and brands is the corner-stone of building life-time customer engagement and loyalty. Yet the ability to deliver personalised conversations and protect the privacy of the consumer is a fine balancing act with agencies playing a critical role in managing this relationship. Hear from Salesforce's VP of Data and Audiences, Jo Gaines, Roger Slater (Citibank) and Jessie Mitchell (Amicus Digital) on data and technology strategies to rebuild trust with your customers.
What You'll Learn from This Session...
- Building trust with your customers
- Finding the right balance between privacy and personalisation
- Understand the role which Agencies can play in the management of customer data
- Hear the latest findings from the Salesforce Connected Customer Report
