Technology has changed marketing forever. Marketers have the tools to reach consumers today they couldn't have dreamed of a few years ago. Yet critics argue this tech obsession has come at the expense of the bedrock of our industry - creativity. In the battle for consumers' attention, love and hard earned money, what is more important - the messages or the ways we push them out? This debate will pit the 'Mad Men' against the 'Maths Men' to decide whether the next marketing arms race is going to be won using culture or code.
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