In this session...
Learn how brands are utilising independent analytics & DMP tools to deliver connected advertising experiences across all channels to drive real business outcomes. Additionally, hear how Origin Energy approached building technology & talent relationships with their organisation & partners to start to deliver on their strategic objectives.
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Privacy and consent, working with the walled gardens, independent MarTech and AdTech consolidation and the brand/agency relationship of the future are topics that seem ever-present in today’s advertising press which can add up to a whole lot of uncertainty for brands, agencies and marketers in general. However, innovative and forward-thinking brands and agencies are already adapting to these changes to break down the silos that exist between media channels, analytics tools and talent within their organisations.
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What You'll Learn from This Session...
- Discover how brands can rethink their technology & talent decisions to deliver on their objectives
- Learn how modern Technology & Agency partners can deliver value for brands
- Understand how you can leverage your full marketing stack to power data drive omni channel advertising
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