While most marketers prioritise knowing how their customers make purchase decisions, much fewer marry data with technology to successfully market to customers decision journeys (CDJ). For today’s leaders, a combination of first and third-party data are critical CDJ inputs, feeding into Artificial Intelligence and Machine Learning, to create personalized, relevant experiences. View More

While most marketers prioritize knowing how their customers make purchase decisions, much fewer marry data with technology to successfully market to customers decision journeys (CDJ). For today’s leaders, a combination of first and third-party data are critical CDJ inputs, feeding into Artificial Intelligence and Machine Learning, to create personalized, relevant experiences. These leaders reap enormous rewards, including revenue growth and lower operational costs. The research helps discern the agency role today and tomorrow. We will showcase areas where the agency can take a leadership role, how marketers view the agencies role, and the balance of creating value from data and adhering to privacy requirements.

Gain insights from our research and discover exactly what makes a High Performing Marketer and get a blueprint for marketing success that will help you elevate your game and join their ranks. View Less