In this session...
While we know that people are changing the devices they are using to consume media, this series from IAB Australia will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses.
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In this session Gai Le Roy, CEO of IAB Australia, will showcase the latest Australian digital audience trend data in the lifestyle category.
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What You'll Learn from This Session...
- New audience opportunities for marketers
- People are consuming a wide range of digital content
- FInd out how digital ad investment can build your brand
