The event will feature James Lees, Head of Content for the Asia Pacific region at the Financial Times, who will be discussing the findings from our recent study 'The Board-Brand Rift', jointly commissioned by the Financial Times and The Institute of Practitioners in Advertising. This research was launched on the WARC stage at Cannes Lions Festival this year and will examine the underlying causes to the industrial shift in marketing investment, from long-term brand-building to shorter-term direct response campaigns. View More

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