In this session...
If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity.
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Far from it - this session explores some underexposed but essential aspects of media planning and strategy that are crucial considerations across Australia in 2019.
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What You'll Learn from This Session...
- Understand how growth through media can come from unexpected places
- Some exciting examples of growth based planning from across ANZ
- Help people be agile as the industry evolves
