In this session...
Join Cam Dinnie as he outlines the key challenges that marketers face when striving to maximise the quality of programmatic inventory. Bad actors have become more sophisticated and bots aren't the only risk when buyers search for quality supply. This session will highlight how poor inventory quality hides in plain sight and simple steps to increase supply chain transparency.
What You'll Learn from This Session...
- Think beyond the bots when looking at fraud
- Discover techniques to spot low-value inventory
- Strategies for maximising inventory quality
