Gemma Hunter

Gemma Hunter is the Global Executive Creative Director & Head of MediaCom Beyond Advertising Australia.

Creating the division 8 years ago, the specialist department has grown to 50 employees. Under Gemma’s leadership, MBA Australia has become an award-winning team receiving global, regional and local recognition.

With over 20 years industry experience, Gemma’s background includes working in radio in the UK, creating International Marketing Partnerships team at MTV Europe which she ran for 8 years, and also running the Brand Entertainment division at TBWA London for nearly 5 years.

Gemma is passionate about content that moves people and says her job is fundimentally to nuture and grow successful leaders in the business. Over the past few years, Gemma has lead content strategy, creation and distribution for 6 TV series, hundreds of short films for social, developed ad campaigns and bespoke tools for content testing and evaluation. Her team is all about incubating, innovating and exporting ideas and solutions for clients across Content, Data and analytics.

Gemma also sits on the National Leadership Team of MediaCom Australia and is a diversity champion within the business and industry