Helen Crossley

Helen Crossley leads Facebook's global consumer research team to uncover and analyze actionable insights for the advertising industry.

Her team works to provide a unique understanding of consumers by analyzing enormous amounts of information to answer questions about people, media and trends across the globe. She also manages The Center for Marketing Science Innovation which seeks to understand and measure how we interact with media and advertising.

Prior to this Helen was at P&G Asia before joining Facebook as Head of Marketing Science, Australia and New Zealand. In this role she was recognized as one of B&T's 30 under 30 award winners. At P&G she held positions including Developing Markets Integrated Business Optimisation for P&G Asia, Shopper Insights Lead for Australia and Consumer and Market Knowledge Manager for Skincare.

For more information on Facebook Consumer Research: http://facebook.com/iq