Mari is an accomplished senior marketing and communications executive with post-graduate qualifications in both disciplines and over 25 years of experience in agency partnerships/management.
She is currently head of marketing, digital, demand generation and channel for IBM ANZ and an AICD graduate. She has a proven track record in designing as well as executing increased client value and business growth through transformational initiatives and strategies in complex organisational environments.
Her expertise lies in aligning planning and strategy to execution and translating business challenges and opportunities into innovative marketing and communications that deliver sustainable business outcomes.
She is also an experienced facilitator, mentor and coach, and a keen Agile project management advocate.
Mari Kauppinen Job Title Head of Marketing, Demand Generation, Digital, Channel and Client Value Company IBM
