Will has worked in digital marketing and strategy for over 15 years and has previous work history at agencies including Droga5 and Inception Digital. He’s consulted for brands such as Smirnoff, Red Bull and Jägermeister and was very involved in the transition of many Australian brands onto social media which helped shape his expertise in influencer marketing. Most recently, Will built the IMG Engage platform which executes high volume influencer campaigns using a model that delivers on transparency with key unique technical capabilities to fully manage campaigns. Currently, we have 350+ talent on the platform which continues to grow (for your knowledge, clients include Swarovski, UberEATS and MAC Cosmetics, among others).
Will Cate Job Title Director of Digital Partnerships, Company IMG
