Let's explore the role of vulnerability in marketing. Where aspiration once ruled it is now relatable and raw human content that is cutting through.

With Australia's sporting obsession, our elite athletes are put under the microscope with tremendous pressure to perform for fans, coaches, the media and themselves. With these expectations and 24/7 scrutiny of social media, comes the need for elite athletes to focus on their own mental wellbeing. Just like their need to be in peak physical condition, so to there is a need for them to care for their mental condition.

Hear from PlayersVoice, an elite Australian athlete and Australia's leading mental health organisation how the power of vulnerability can be used to de-stigmatise the topic of mental wellbeing.