In this session...
In a world driven by automation and technology, creativity and independent thinking are at risk of being deemed marginalised and in some cases, unnecessary. The marketing industry puts this issue in sharp focus as automation proves itself as a major player, branding is in jeopardy of being a lost art, and brands are ultimately having challenges establishing long-term consumer impact. Join key industry players for a dynamic discussion about the value of branding and how to build effective marketing strategies.
What You'll Learn from This Session...
- The importance and value of branding
- How to build marketing strategies that effectively reach, create and grow engaged and loyal customers
- What automation's role and opportunities should be in the marketing industry
