Every marketer these days ‘knows’ programmatic but not many really understand the technology well, especially not on mobile. Mobile programmatic need not be this problematic! Especially not when the technology is a crucial ally for new-age CMOs embarking on a transformational journey from digital to mobile marketing. Join this session to understand how mobile programmatic can be done right and the role it plays in a new age CMO’s quest to effectively integrate media, marketing and data in an always-connected world.