Ben Willee and Richard Taylor from Spinach deliver a masterclass for brands looking to reach the Holy Grail of mass personalisation.

Questions this session will look to answer:
What does mass personalisation look like for Australian brands?
How possible is it?
What will it take to pull off?
How important is culture within the organisation when looking to achieve this?
What needs to be considered when it comes to data?
What sort of technology will be required?
Do you need an agency to help you with this and if yes, what should that agency look like?