Whilst sport and music may have been the traditional crowd pullers, food-related events are the new music, the new sport in terms of buzz, participation and relevance. Food events are seeing record attendance throughout Australia. They drive visitation to venues, they cover wide demographics and niches, they provide an outlet for a wide variety of brands to have consumer touch-points, and they are an integral, growing feature of standalone sporting and music events. Companies, organisations and venues are increasingly turning to food to realise previously unexplored audience and revenue opportunities. View More

IMG and the rest of the Endeavor network are among the market leaders in food activation, integration and events. Servicing a wide range of brands in addition to hosting proprietary cornerstone culinary events, including Taste and Gourmet Escape, they are harnessing the power of food-focussed event engagement alongside a host of partners. View Less