In this session...
Insomnia, anxiety, pain management - the benefits are seemingly endless. How do you get someone to try cannabis as medicine when they know Panadol works? Normalizing and mainstreaming cannabis for daily use and gaining market share in the medicine cabinet. Discover the future of cannabis regulated CPG products and the importance of building brands and trust through content and consumer education.
What You'll Learn from This Session...
- Future of cannabis in research and technology
- Cannabis education through content, branding and marketing
- What APAC can learn from cannabis trends in the North American market
