Is being a global brand in today’s world a blessing or a curse? Brand calibration is even more important today, for emerging regional brands attempting to crack global markets, as well as established brands working to redefine relevancy in an rapidly-transforming global marketplace.

How do emerging trends and mediums affect how we, as brands, communicate? What new tools should we be developing, and what do we need to understand about our audiences to reach relevant consumers?

Join McCann Worldgroup APAC President Charles Cadell to examine a range of key campaigns and insights for marketers and brands looking to answer this urgent issue.