Tracks Venues

In this session...

Is your agency working to build a modern-day marketing organisation with expertise on the ideal tech stack centered around digital? Learn how agencies adapt in the data-driven world to accommodate client needs to reach their consumers in whole new ways.

Discover the latest insights, priorities, strategies, and tactics that impact advertisers, marketers, and media buyers around the world.

What You'll Learn from This Session...

  1. Stay ahead of the curve as a trusted agency partner in this data-driven world
  2. Learn how to leverage data across all your digital campaigns to drive smarter customer journeys, deepen relationships with customers, and target prospects that closely resemble the most valuable customers
  3. Discover the latest insights, priorities, strategies, and tactics that impact advertisers, marketers, and media buyers around the world
  4. Learn from case studies of leading global brands

Presented with


Speakers

Kevin Doyle Director, Data & Audiences Salesforce
Qassem Naim Data Strategy Director FCB New Zealand
Jessica Burkhead Digital Account Director FCB New Zealand
Ben Harvey-Lovell Head of Marketing Mercury

Event Details

Event Type Seminar