In this session...
There is more data available on people’s behaviour and preferences than ever before from social to content engagement, search behaviour to in store or even in person. Even refrigerators are capturing data! Brands have not always leveraged this data whether because of access challenges or understanding of the data available.
Join Quantcast as they bring together some of world’s largest brands to get under the hood of how they are getting closer to their customer, understanding the customer journey and driving brand growth.
