In this session...
Globally renowned Media Professor, Karen Nelson-Field reveals the highly anticipated extension from the acclaimed Benchmark Series on Video Advertising Platforms. This new work looks at the other important part of media effectiveness, the quality of each reach point, and why some reach is better.
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Initial findings from the Benchmark Series, commissioned by ThinkTV, sparked a global media industry debate about the viewability and effectiveness of different media platforms. This next round of findings promises to challenge perceptions even further.
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What You'll Learn from This Session...
- How to ensure your brand building advertising lifts sales over the long term.
- Does the type of screen which advertising is being viewed upon play a role in how long an ad stays in the memory?`
- Which video platform best helps advertising to stay longer in the memory?
