In this session...
In this panel discussion we explore how failed historical marketing fads inspire new approaches with AI. We'll discuss disruptive trends in marketing that have left a trail of data that can train AI. With hindsight we'll explore the signals that can avoid waste and help us team up with machines to make a more fruitful future.
What You'll Learn from This Session...
- How smart marketers can cash in on utility while better serving their customers
- Understanding your brand using emotional analytics
- Connecting with the customers pre and post sale
- Evolving in-store engagement in a world of online retail
