In this session...
Advertising and journalism have long been intertwined, sharing pages and screens for as long as news has been broken. But now the business models that sustained both industries are broken. The “rivers of gold” flowing from classified ads, that once subsidised expensive investigative journalism projects, have dried up. But in a world with dwindling trust in our institutions, public interest journalism is more needed than ever. What are the new models that can support both industries?
What You'll Learn from This Session...
- An understanding of the evolving inter-dependence between journalism and advertising.
- Thinking on how models need to change to continue to support quality journalism.
- A discussion on the ethical implications of advertisers exerting pressure on media content.
