Advertisers need to build trust with consumers and clients if they want to be
credible. Without it, the campaign is ineffective. Still today, consumers have plenty of concerns – and transparency is leading the pack. Throw in bots, the primary vehicle for ad fraud, and you’ve got another problem on the rise. Whether it’s dishonest campaigning, bad native content or creepy tracking techniques, The Trust Forum breaks through the negative and demonstrates how to gain back the trust of your audience.
