In this session...
In recent years, the industry has been laser-focused on data – and with good reason. The influx of third-party data has made targeting digital advertising more accurate and effective than ever before. However, creative still matters. Creativity encompasses every aspect of brand communications and is an essential asset for business growth. This session will explore the ever-increasing impact of creativity in today’s digital advertising climate.
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In recent years, the industry has been laser-focused on data – and with good reason. The influx of third-party data has made targeting digital advertising more accurate and effective than ever before. However, creative still matters. Creativity encompasses every aspect of brand communications and is an essential asset for business growth. This session will explore the ever-increasing impact of creativity in today’s digital advertising climate, and why the balance of data and creative is critical in persuading audiences to take action.
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