In this session...
A conversation with senior marketers and their media partners will kick off the day’s Marketer's Innovation track. We’ll get to the bottom of the so-called “Marketer’s Dilemma” and understand how top marketers engage with their target audiences in a world where communication channels and formats proliferate, but draw less meaningful attention from users who tune out of advertising. Senior marketers will also tell us what they are looking for from their media & agency partners to help solve the Marketer’s Dilemma.
