There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase advertising results?

Key topics addressed include:
· Does precision targeting have a place in amarketer’s toolkit? When does it work? When doesn’t it?
· What technology is helping to unlock the value of data? What should we be on the lookout for?
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We’re all familiar with the promise: massive of amounts of data will help marketers finally reach the right consumer on the right platform at the right time – with the right message. There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase advertising results?

During this panel discussion, industry luminaries from all sides of the market will debate this topic, sharing insights, perspective and their vision for the future.

Charlie Chappell, Head of Global Integrated Media
Blaise D’Sylva, VP, Marketing, Dr. Pepper Snapple Group
Aaron Fetters, SVP, comScore Marketing Solutions, comScore
Julie Fleisher, Managing Director, Retail, OMD
Lyle Schwartz, Managing Partner, GroupM
Jon Suarez-Davis, Chief Marketing and Strategy Officer, Krux
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