In this session...
How are industry leaders embracing big data to drive impactful creative? Join our panel of executives from Dr Pepper Snapple Group (DPSG), AOL, Oracle Data Cloud, and Energy BBDO to get their take on how campaign creative is evolving from concept to execution to activation. Attendees will hear how purchase-based transactional data has been used to help craft DPSG’s strategy and inspire creative agencies and publishers alike.
