In this session...
Recent Vevo research revealed that many artists’ online catalogues have audiences that rival the reach of top network TV shows. This is valuable for marketers seeking engagement on platforms via music-centric programming. In fact, music is at the forefront of many brand strategies, providing engaging experiences with compelling online content. In this session, Vevo will share insights around this new audience research, then showcase creative brand campaigns, strategies and key takeaways.
